Tuesday, February 21, 2012

wow, another amazing commercial...

don't know if I like any of the colorways yet, and most definitely will NOT be running in them, but amazing nonetheless.

6 comments:

michael said...

Just curious and haven't really found a satisfactory answer yet (probably because I don't really know anyone who works in fashion/design), but way do people use the term colorway instead of color?

Mikey said...

Why wouldn't you run in them? I usually just wear NB trainers for my workouts, and never wear Nike athletic shoes as a fashion statement, so I'm totally clueless... They look like they're meant for running. Aren't they?

Ryan E. Plett said...

Michael - people in apparel and sportswear use them because its quite simple, there are multiple colors used in products. Let's take shoes for example, if they called this shoe electric yellow, then it would be confusing if they use the color again. So, they name the shoe: Electric Yellow/White/Black and that is a colorway; make sense.

Mikey - These shoes are ok to run in if you're are one of the very few lucky people with neutral pronation (meaning your foot strikes the ground and your ankles do not collapse inward) which is only around 15% of the population. Most people need stability (i.e. that piece of gray harder/denser material you see in most running shoes) to guide their foot into a neutral pronation. Make sense?

The mooooore you knooooooow.... NBC star....

michael said...

Makes perfect sense. Thanks.

Mikey said...

Wow... I'd never even considered that. Makes perfect sense. Thanks! ;)

Rose said...

Yeah, it almost makes you wanna run to a Nike shop and buy the footwear straightaway! Of course, there's still knowing if it is THE RIGHT footwear for you, and that's something beyond commercials.

- Rose Ector